The Ultimate Brand Launch Guide: From Name to Launch Day

You've chosen your brand name. Now what? Launching a brand involves dozens of steps between naming and going public. This comprehensive guide walks you through every phase, ensuring nothing falls through the cracks.

Phase 1: Secure Your Digital Assets (Weeks 1-2)

Domain Registration

Register your primary domain (.com if possible)
Register defensive domains (common misspellings, alternative extensions)
Set up auto-renewal on all domains
Enable WHOIS privacy protection
Configure DNS with a reliable provider

Social Media Handles

Claim your name on all major platforms, even ones you won't use immediately:
- Twitter/X, Instagram, Facebook, LinkedIn, TikTok
- YouTube, GitHub, Pinterest, Reddit
- Threads, Bluesky, Mastodon
Use consistent naming across all platforms
Upload a placeholder profile image and bio on each

Email Setup

Configure business email (name@yourbrand.com)
Set up SPF, DKIM, and DMARC records for deliverability
Create key email addresses: hello@, support@, info@

Other Digital Assets

App store developer accounts (Apple, Google Play)
Google Business Profile (if applicable)
Trademark application (consult an attorney)

Phase 2: Build Your Brand Identity (Weeks 2-4)

Visual Identity

Logo design (primary, secondary, favicon versions)
Color palette (primary, secondary, accent colors with hex codes)
Typography (heading and body fonts)
Photography/illustration style guidelines
Brand guidelines document

Brand Voice

Define your tone: formal or casual? Playful or serious?
Create a brand voice document with do/don't examples
Write template copy for common scenarios

Key Brand Assets

Business cards
Email signatures
Social media profile images and banners
Letterhead and documents
Presentation templates

Phase 3: Build Your Online Presence (Weeks 3-6)

Website

Design and develop your website
Essential pages: Home, About, Product/Service, Contact
SEO fundamentals: meta titles, descriptions, schema markup
SSL certificate and HTTPS
Mobile responsiveness testing
Page speed optimization
Analytics setup (Google Analytics, etc.)

Content Foundation

Write 5-10 blog posts to launch with SEO momentum
Create your brand story page
Develop FAQ content
Prepare case studies or portfolio pieces (if applicable)

Social Media Content

Create a content calendar for the first 30 days
Prepare 10-20 posts in advance
Design templates for recurring content types

Phase 4: Pre-Launch Preparation (Weeks 5-7)

Build Anticipation

Create a "coming soon" landing page with email capture
Start posting teaser content on social media
Reach out to your network for early support
Prepare a press kit (logo files, founder bios, brand story, high-res images)

Email List Building

Set up email marketing (ConvertKit, Mailchimp, etc.)
Create a welcome sequence for new subscribers
Build your initial list through personal network and landing page

PR and Outreach

Identify relevant media contacts, bloggers, and influencers
Write press releases or media pitches
Prepare founder interview talking points

Technical Checks

Test website across browsers and devices
Verify all links work
Test email deliverability
Check analytics tracking
Review site speed and performance
Test forms, signups, and payment flows

Phase 5: Launch Day

The Launch Sequence

Morning: Publish website, send announcement email to your list
Mid-morning: Post across all social media platforms
Afternoon: Send press releases and personal outreach to media contacts
Evening: Engage with all comments, shares, and mentions
Monitor: Watch analytics, fix issues in real-time

Launch Amplification

Ask friends, family, and supporters to share your launch posts
Post in relevant online communities (with genuine value, not spam)
Consider a Product Hunt launch if you're B2B/tech
Run targeted social media ads to boost launch content
Host a launch event (virtual or in-person)

Phase 6: Post-Launch (Weeks 8+)

First 30 Days

Maintain consistent social media posting
Respond to every comment and message
Gather early customer feedback
Monitor brand mentions and reviews
Analyze website traffic and user behavior
Adjust strategy based on data

Ongoing Brand Building

Publish regular content (blog, social, email)
Build and nurture relationships with your audience
Seek partnerships and collaborations
Monitor competitors
Iterate on your product/service based on feedback

The Foundation: Get Your Name Right

Every step in this guide builds on one thing — your brand name. Get it right, and everything else flows naturally.

Start with BrandScout to verify your brand name across domains and social platforms. It's the fastest way to confirm your name is available and ready for launch. Your brand journey starts here.